Corporate Catering Add-On: Why Planners Are Including Custom Dessert Towers | Macarons by Mila

Event planners are increasingly adding a dedicated dessert tower as a standalone visual centerpiece to corporate catering orders, a tiered, photogenic display that does double duty as both dessert course and event decor rather than simply another tray on the buffet line. Custom branded macaron towers give planners a specific, presentation-forward add-on distinct from a standard dessert-course menu slot. This guide explores why the tower format specifically has become a popular corporate catering add-on. Macarons by Mila supports custom dessert tower add-ons for corporate catering nationwide.

Why the Tower Format Specifically Has Caught On With Planners

A dessert tower creates a vertical, tiered visual centerpiece that a flat tray or plated dessert simply can't match, giving planners a genuine decor element that also happens to be edible, which explains why so many are adding it as a distinct line item beyond standard dessert-course catering.

Custom Branding Displayed Prominently on a Tiered Centerpiece

We work with event planners to design custom branding, company logo, event colors, that reads clearly on a tiered tower display, taking advantage of the format's natural visual prominence at the center of an event space.

Positioning the Tower as a Photo Moment for Corporate Events

A branded dessert tower naturally draws attendees for photos, extending brand visibility well beyond the event itself as those photos circulate on social media and internal company channels, making the tower a marketing asset as much as a dessert.

Scaling Tower Size to Match Your Event's Guest Count and Space

We help planners size a tower appropriately to a given event's guest count and available table space, ensuring the centerpiece makes a strong visual statement without overwhelming or underserving the room.

Shipping Nationwide to Support Planners Assembling Towers On-Site

Event planners coordinating catering across the country benefit from nationwide shipping and clear assembly guidance, allowing a tower to be built on-site at the event location regardless of where Macarons by Mila is shipping from.

Working With Event Planners Alongside Existing Catering Vendors

A dessert tower add-on typically comes together alongside a planner's existing catering vendor relationship, and we're accustomed to coordinating as a specialized add-on partner rather than replacing an event's primary catering arrangement.

Frequently Asked Questions

Can branding be applied prominently across a full tiered tower display?

Yes, we design branding intended to read clearly at the scale and prominence of a tower centerpiece.

Do you provide guidance for assembling the tower on-site at our event?

Yes, we provide clear assembly guidance so your team or venue staff can build the tower correctly on location.

Can you size a tower appropriately for our specific guest count?

Yes, we help size towers to match your event's guest count and available table space.

Do you ship tower components to events located anywhere in the country?

Yes, we ship nationwide, supporting on-site tower assembly regardless of your event's location.

How far in advance should a planner add a tower to an existing catering order?

We recommend at least three to four weeks of lead time to design branding and plan tower logistics alongside your existing catering arrangements.

Can this work alongside our existing catering vendor rather than replacing them?

Yes, we're accustomed to serving as a specialized add-on partner working alongside your primary catering vendor.

Is there a minimum order size to include a dessert tower?

We support tower sizes appropriate to a range of event scales, from smaller gatherings to large corporate functions.

Do you provide documentation to support event budget line-item tracking?

Yes, we can provide pricing and product documentation to support your team's internal budget tracking.

Adding a Custom Dessert Tower to Your Next Corporate Event

If you're planning a corporate event and want a distinctive, photo-worthy centerpiece beyond standard dessert-course catering, we're happy to walk you through how a custom branded macaron tower could support your specific event. A well-executed tower gives your event a memorable visual anchor that extends brand visibility well beyond the room itself.

Common Mistakes Planners Make With Dessert Tower Add-Ons

One common mistake is treating the tower as purely decorative without considering how well it actually serves as a functional dessert course for guests. Another is undersizing a tower relative to guest count, leaving the display looking sparse rather than impressive. A third is failing to coordinate tower branding with the rest of the event's visual materials, missing an opportunity for a cohesive overall look.

A Simple Example of How This Plays Out

Consider a corporate event with standard buffet-line desserts that guests barely notice among everything else on the table. Compare this to the same event featuring a branded dessert tower as a clear visual centerpiece that draws attendees over for photos throughout the evening. The second event generates noticeably more social engagement and leaves attendees with a stronger, more specific memory of the occasion than a generic dessert spread ever could.

Why a Tower Add-On Delivers Outsized Value for Its Cost

Because a tower serves as both dessert course and decor element simultaneously, it often delivers more visual and marketing impact per dollar than separately budgeting for a standard dessert course and a separate decorative centerpiece, making it an efficient addition to an event budget.

Coordinating Tower Themes With Product Launches and Milestones

Some planners design a tower's colors and presentation around a specific product launch or company milestone being celebrated at the event, and we're happy to discuss how flavor and presentation choices might reinforce this kind of occasion-specific theming.

Thoughtful, well-branded dessert towers give corporate event planners a distinctive, photo-worthy add-on that extends brand visibility well beyond the event room, making it a popular addition to catering orders across the country.

Supporting Multi-Tower Displays for Larger Event Footprints

Some larger corporate events feature multiple tower displays positioned throughout the venue rather than a single centerpiece, and we're happy to discuss how we can support this kind of expanded, multi-location tower approach for bigger event footprints.

Pairing Towers With Branded Favor Boxes for Guests to Take Home

Some planners pair a tower centerpiece with individually branded take-home favor boxes, extending the branded experience beyond the event itself, and we're happy to discuss how these two elements can work together as a cohesive program.

Let Macarons by Mila help you add a custom dessert tower to your next corporate catering order, delivered locally across Southern California or shipped nationwide. Start your consultation at macaronsbymila.com today.